Blade Runner: It’s The Worst

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August 9, 2016
Movies, Reviews of Things
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A while back. I dragged a group of friends and coworkers out to one of those retro movie nights at the local theater. They were showing Blade Runner, a celebrated sci-fi masterpiece that I’d never seen. A modern classic according to pretty much everyone.

It was gonna be great! And for about the first 5 minutes, with those wide expansive shots of a futuristic city and the retro synth score, it was. Then the plot started and I wanted to be out of there faster than a Beatles fan skips over ‘Yellow Submarine.’

I searched the Internet for ‘Blade Runner overrated’ and found no significant results. What?

I took to Twitter and was quickly rewarded. I can always count on Lena Webb:

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But Twitter isn’t enough – there needs to exist a full-length article that breaks down the badness of this absurdly overrated movie. So, like the kind souls on Stack Overflow who add helpful things to the Internet for no reason other than pure altruism, I’m going to make the world wide web a better place with this:

6 Reasons You Don’t Actually Need To See Blade Runner

1. It is not Logan’s Run.
10 minutes into Blade Runner, I was already confused. What’s this crap about replicants? Isn’t this the movie where they kill everybody before they turn 30? Wait – is it the one about memory implants?
Answer: Neither. Because both of those movies (Logan’s Run and Total Recall) are about actual things, and Blade Runner is about nothing. Okay, fine, I guess it’s about ‘replicants’ but we only know what those are from a one-paragraph title crawl. Mostly it’s about nothing.

Here’s the thing with sci-fi movies: the sci-fi piece is usually just a backdrop. It’s a way to present a dark mirror of our current world, or make a statement on how society might progress in the future. When you take away the spaceships and tricorders, that’s usually the point. When all you have are noir-esque visuals, there’s nothing meaningful or memorable about the movie.

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Even if she’s pretty!

2. It will ruin your crush on Han Solo.

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If you’re a lady of a certain age, you probably developed a fondness for Harrison Ford via the likable scoundrel Han Solo. Well get ready for Blade Runner to kill your crush dead because Harrison Ford is GROSS in this movie. But, you ask, “It’s Harrison Ford, the lovable carpenter! How is that possible?” I know. It’s hard to believe. But he’s a bad, bad dude.

Why? Well….it’s because…

3. The character was written by Michael Scott.

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Remember that episode of The Office where they made a movie from Michael Scott’s terrible screenplay, Threat Level Midnight? And they had Jim play the part of the villain? And Instead of being a normal take-over-the-world type villain, they had him talking about weird dark shit like humping a corpse? The joke is that Michael Scott was too dense to know that necrophilia is, like, way over the line even for a villain. That’s how it is with Blade Runner. You can tell that the writers were going for a rough around the edges anti-hero. So… they had him smoke cigarettes…

…and drink….

…

And murder unarmed women in cold blood.

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No, Michael Scott. Just no.

This leads me to my next point:

4. It has a problem with protagonists. And women.
So, given that Harrison Ford is AWFUL in this movie, who is the protagonist? Is there even one?

Some background: The basic plot is that Harrison Ford is a detective brought out of retirement to catch some on-the-run replicants. The replicants are like android slave type things that look human. Okay. So we’re watching the detective go about his gritty investigating, until he catches one of the replicants- a half naked, unarmed prostitute — and shoots her in the back AS SHE IS RUNNING AWAY.

This was the moment where I was 1000% sure the movie was going to completely shift: Ford would be revealed as the real villain and the innocent replicants would become our protagonists. A bait and switch — like how the dude in I am Legend was revealed to be the real bad guy at the end. So imagine my surprise when instead we stayed with Harrison Ford:

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Crackerjack prostitute murderer.

I can’t even begin to described how deeply fucked this movie is about women. At the top of the list of gross things is the skin-crawly combination of violence against women and naked dead body ogling. At the bottom is the personality-free “love interest” character. In the middle is the super rapey scene where Ford traps said love interest in his apartment and force-kisses her.
Seriously, guys. I know the outfits are cool. I know the cinematography is striking. And who doesn’t love 80s synthesizers? But – come now – this movie is totally the worst.

5.It is actually quite boring.
Look, I have a lot of patience for pacing. I like plenty of slow, arty shit. But this movie CRAWLS.

As evidence, the ‘enhance’ scene:

This scene is over 2 minutes long. And everyone in the audience can spot the stupid thing in the photo that he’s ‘enhancing’ in the first 30 seconds. Why does he have to say ‘enhance’ like 100 times? Is it purely to make this scene take as long as humanly  possible?

6. Underneath the glitz, it’s a bad Rutger Hauer movie.
In our post-film parking lot skull session, Mr. Max hit on the truth: Blade Runner is nothing but a dressed up Rutger Hauer movie. Hauer was in a whole bunch of garbage films throughout the 1980s, usually playing the same spooky bad guy in basically the same way. And this is no exception! He just does crazy eyes and hops around. And Daryl Hannah does gymnastics moves in a fight sequence. Does that sound like something that happens in an acclaimed sci-fi masterpiece? Or some straight to VHS trash?

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You know the answer.

‘Til Death Do Us Part: Classic Sunday Lifetime

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July 28, 2016
Lifetime Movies, Reviews of Things
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Haylie Duff Lifetime movies are almost impossible to resist. So when I flopped down on the coach after yoga and saw this:

I knew my Sunday was basically shot.

Looking at the description, I had questions…

It’s a supernatural one? And is that really NOT a Duff?

Calm down, gentle readers. It’s totally a Duff — Comcast is just doing its usual bang up-job and displaying the description from the wrong movie. There’s no lame ghost crap, either. No, this Sunday treasure is classic Lifetime to its core: Haylie Duff, a simple evil husband plot, waste-no-time foreshadowing… it’s all here, people.

We open with a wedding, and we know this because we read it off a black and white title card like the ones on Frasier.

Okay, strange choice but I can accept it. The marrying couple is Haylie Duff and Evil Husbear.

A beard IS pretty unusual for a Lifetime villain. They usually go for the Michael Douglas clean-shaven-MBA-douche look.

There are a couple of notable things about the wedding scene: 1) They find a new way to ruin the pretty-but-ALWAYS-used-in-tacky-weddings Bach Air on a G String. This time we get an all-synthesizer version for no reason. Isn’t real classical music super cheap to use? And 2) The bride/groom wedding dance segues from semi-classy slow dance to weird 80’s rock out with awkward seizure movements.

I chuckled at this because in another life Mr. Max and I lived in a rental facility that did weddings, and this is pretty accurate bad middle aged person dancing. Also that wedding dress is ugly (sorry, Haylie).


Another title card!

Apparently our newlyweds have moved into their dream home. The house is a bad modern House Hunters style house with weird cement crap on the outside and a big double vanity bathroom. Side note: why are ALL people on House Hunters obsessed with double vanities? It’s just a sink, call a plumber you can basically put that crap anywhere. Ahem.

Husbear comes over and says, “Hi I missed you” and gives Haylie a kiss that’s golden-retriever level sloppy. He’s basically drooling on her chin, it’s bad. This is the moment when I knew I would watch this movie in its entirety.


I had to.

Haylie is surprised to learn that there’s a live-in gardener on the property. So am I – way to create a relatable protagonist, Lifetime. Gardener says “Have we met before” with a suspicious look, which is the Chekhov’s Gun of all Lifetime movies.

Now Husbear and Duff are unpacking, and Husbear unpacks his most prized possession… and it’s… it’s…


The craziest painting ever. Mr. Max was half asleep and asked if they had unwrapped a pizza from a box. On the Pizza to Artwork Likert scale, I would pick ‘strongly agree it looks like a pizza.’

Husbear babbles a bunch of arty bullshit about color and meaning – I don’t know, I kind of zoned out here.

Next title card. I should note that we’ve had 3 title cards in the space of about five minutes. This movie is 60% paper.

Finally the real creepiness begins: Haylie Duff wakes up with a nightmare and Husbear puts an oxygen mask up to her face. Huh. That probably won’t be important later.

Another title card!!! Amazing.

Production Note: In the scene where Duff starts work as a substitute teacher, there’s no fade out between when she arrives at school and the next scene with her on the playground at the end of the day. It’s like they quantum leaped in time (using the power of sloppy editing).

There’s a young male teacher with a moustache who insists on giving her a lift home. He’s pushy but he’s probably just a red herring baddie.

Another Title card: TUESDAY (I guess we ran out of card ideas? I have a new appreciation for the Frasier writers.)

Now Haylie’s outside having an overshare with the live-in gardener. She says, “We got married so soon after we met, there’s a lot I’m still learning” Folksy gardener replies back about how he likes plants because “Plants don’t talk back to you.” Charming!

Next we get a flashbacky scene of Haylie taking some pills for a heart condition. Okay, the oxygen thing is starting to make more sense.

DEFINITELY out of title card ideas.

Evil Husbear meets Moustache Teacher and starts acting all jealous and controlling. Husbear’s Goth (why? We are never told) sister starts hanging out at the house too much and giving off incesty vibes. The Moustache teacher gets falsely accused of child molestation. Guys, guys – the gardener can’t find his dog. Shit’s about to get real.


Seriously, why is the sister a goth?

THE PARTY: We haven’t had a title card for like 20 scenes but sure why not.

Husbear and Duff host a party but spend the whole time fighting over the first world problem of who’s in control of the patio renovation. For some reason the housewarming party playlist is all loud club music. Sister is wearing a straight up dominatrix getup. Does someone involved in the production have an S&M fetish that they’re shoehorning into every scene? Please don’t answer that.

Fashion Corner: Duff wears the fancy dress Husbear bought her. It’s supposed to be super sexy but it kinda looks like a bathrobe.

A nice bathrobe…

The plot moves pretty quickly from here. Gardener gets murdered for asking too many questions and Evil Husbear uses the old ‘your mom was bipolar’ trick to gaslight Haylie. After a visit to some unhelpful cops, Duff morphs into a self-investigating Lifetime heroine. There’s a scene where she Googles the logo on her “heart medication” and we’re supposed to be impressed by her craftiness.

As a person with mild anxiety I use this skill all the time to make sure it’s ‘really Tylenol in that bottle’ so I thought of it in the first scene, but okay. Go Duff!

Now she’s hacking into Husbear’s computer. She finds webcam footage that proves that the gardener was killed, and copies it onto a flash drive. Smart. She yanks the flash drive while the file is totally still downloading. Ummm…

Now, the big reveal: Duff visits the address of the family of Evil Husbear’s secret dead wife. Turns out Duff is the spitting image of dead wife! Where the spitting image = an exact picture of Haylie Duff.

Eagle-eyed viewers will remember this turning your new wife into your old wife trope from one of my earliest reviews, of A Face to Die For.

Finally she gets caught snooping around for evidence by Evil Husbear and sister.

It’s two against one, but she gets in a direct punch to the balls before the cops show up. Sister aims a knife at Haylie, but hits Husbear instead. The cops arrest sister and escort Duff away from the crime scene. She looks longingly one last time at the hideous House Hunters house.

Aw man, who’s gonna design the patio now?

Overall Rating: Choice. Best laundry folding and/or drifting in and out of consciousness movie of 2016.

Top Lifetime and Hallmark Genres of 2015: An Exhaustive/Exhausting List

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January 2, 2016
Hallmark Movies, Lifetime Movies, Reviews of Things
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Everyone uses the end of the year as an excuse to come up with a list of useless rankings, and I’m no different. Except instead of analyzing things of actual merit, I’m using my time on earth to categorize the (realistically) dozens of Hallmark and Lifetime movies I’ve watched over the year. While Lifetime’s premieres have been over-hyped and annoying, I’ve still found plenty of solid Canadian-made entertainment on the Hallmark Channel (and non-prime-time Lifetime). So let’s ring in 2016 with a look back at 2015’s top movies made for TV… for ladies.

Chef romance

Back in MY day, Lifetime heroines were either marketing directors or PR executives. Well, blame Iron Chef because marketing is OUT and hospitality is the hot new lady fantasy career. Now it’s all tales of passionate pastry chefs and rebellious restaurateurs, complete with lingering shots of souffles and kitchen montages. For some reason these Chef flicks are usually romances, and the arc is almost always the same: the Chef is a workaholic kitchen magician who can make anything… except love. They either feature a single Chef’s adventures in romance, or a pair of star-crossed food artisans (Chef-on-Chef Romance?).

Case Study: The first movie I ever saw in this genre was Recipe for Love, starring Danielle Panabaker (…?) and Shawn Roberts (who eagle-eyed viewers will remember as Paige’s rapist from Degrassi The Next Generation). I should note that Shawn Roberts bears a striking resemblance to Justin Bruening, who played basically the same character (obnoxious/brilliant/but mostly obnoxious celebrated Chef) in a few episodes of Switched at Birth.

Proof.

Here, our heroine is a young upstart working in a test kitchen. Her boss gives her a special assignment: assist Bad Boy Celebrity Chef in writing his latest cookbook, which is delayed because he’s creative and therefore irritatingly irresponsible. Just like in the nearly identical plot in Switched At Birth, Bad Boy Chef initially clashes with Young Upstart, then romance blooms and they learn and grow together. Fun Fact: Bad Boy Chef’s name is “Dexter Durant” which sounds like a character name a sixth grader would come up with. Also, Mr. Max only ever refers to Shawn Roberts as “Canadian Stifler.”

I actually can’t tell them apart.

1st Related Subgenre: Baking Competition.

An offshoot of Chef Romance, this always features a baking competition as a story device. In Just Desserts, two pastry Chefs reluctantly enter a competition together so Dude Baker can save his failing family business. This checks off most of Hallmark’s possible plot points (Saving the Failing Family Business, Chef Romance, and even Conflict Free Love Triangle since Lady Baker politely dumps her boring rich fiancée for free-spirited Dude Baker). There’s lots of shots of careful sifting and chocolate tempering and flour-y, furrowed brows. I slurp these movies up because I go through British Baking Show withdrawal and this is the next best thing– like when you crave a chocolatey dessert but all you have are baking chips so you just eat those straight out of the bag.

2nd Related Subgenre: Vineyard romance.

Basically a cross between Chef Romance and City Girl Comes Home To the Country (see below). The first one that comes to mind is The Chateau Meroux, in which a woman and her best friend move to the California countryside to run her estranged father’s failing winery. There’s also the Julie Benz one – oh, wait, that doesn’t help because Julie Benz is in 6,500 Hallmark movies. To be more specific, it’s called Uncorked and stars Benz as a high-powered executive who loses her job but finds love with a widower on his picturesque winery. I don’t really remember much about that one other than Julie Benz does this annoying Jessica Rabbit voice throughout.

Conflict Free Love Triangle

This genre is pretty much confined to the Hallmark Channel and sappy Lifetime Christmas movies. It’s like a normal love triangle plot – one girl with two guys trying to win her affection – except no one ever gets mad or fights each other. Guy #1 is almost always rich and successful, but kind of bland. Guy #2 is more rustic/lumberjacky. Eventually guy #1 does something that makes us realize he’s wrong for her (In A Wish Come True, it’s that he doesn’t like puppies, booo!) and Heroine realizes she must follow her heart… right over to that guy in the plaid shirt. Guy #1 is kinda sad but then agrees that Guy #2 is the best choice and they split amicably. This happens in many, many movies – check out my review of A Wish Come True for a classic example.

City Girl Comes Home to the Country

In almost all of these, our heroine is living large in the big city with a fancy job and a handsome but indifferent boyfriend. When her family business/farm needs help, she heads back home to find out what’s really important (and usually reconnect with an old boyfriend). When Sparks Fly follows this formula so perfectly that I’m just going to quote right from Hallmark’s summary:

“Young journalist Amy Peterson (Meghan Markle) is not as happy with her big city life as she’d hoped and it’s starting to show in her work. She’s also not thrilled with her current boyfriend, Phil (Lochlyn Munro), a GQ-handsome businessman who doesn’t quite click with her. When circulation at the “Chicago Post” starts to wane, Amy’s editor sends her back to her hometown to write an article about growing up in her parents’ (Keith MacKechnie and Jacqueline Samuda) fireworks business. With the Fourth of July at hand, this human-interest story will be just what the “Chicago Post” needs.”

Most of these segue right into Conflict Free Love Triangle, with the GQ boyfriend quietly stepping aside. Another choice example is Growing the Big One, a Hallmark movie starring Shannen Doherty that would totally win that game where you come up with movie titles that seem like they’re about poop. In this one, Shannen Doherty is a radio DJ who inherits the family farm and must win a pumpkin growing contest to save it from foreclosure.

How could I NOT include this amazing picture of a huge plastic ball that DEFINITELY looks nothing like a real pumpkin.

The best part of this genre is that you can make up new movies just by mad-libbing the basic plot formula:

A high-powered (professional job title) from (United States City) must return home to (Cutesy made up small town name, a la Stars Hollow) to save the family (old timey business). Will her former flame (cowboy-ish guy’s name) give her a reason to kiss city life goodbye? Tune in at 10AM on Sunday to find out. .

Another awesome example is Christmas in the City, a Lifetime movie where the lead lady takes a high-paying job in a department store’s toy department (?) to save her family’s failing candy shop. The store’s new manager is evil and Christmas-hating, and fires the kindly old man who works as the department store Santa. It turns out that Kindly Old Man is actually the REAL Santa Claus (!!!), which leads me to my next genre….

Santa is Real

It’s disturbing how many Lifetime movies contain a subplot in which Santa Claus is real. I guess it’s a handy deus ex machina for when you don’t know how to end something. The family bookstore is about to be sold? It’s okay, that guy on the park bench with the beard is actually Santa and he winked and now sales are up! Christmas on the Bayou sadly features Ed Asner in the role of Real Santa Claus, and the main arc is resolved when he grants a little boy’s wish for it to snow in the deep south (which might be the dumbest use of a wish ever). We watched this one over Christmas and had to turn it off when the kid actor started singing in a really irritating way so I missed the last scene or two.

Suddenly Supernatural

Along the same lines as ‘Santa is Real’, this Lifetime/Hallmark genre is peppered into lots of their “regular” movies. You’re watching some mild chick flick romance when BOOM someone’s birthday wishes start coming true, or the protagonist finds a magic bottle of wine that turns her into a teenager. Actual speculative fiction understands that it has to flesh out a believable fantasy world — as in, you can’t just add unexpected wizards to a regular courtroom drama and have people “get it.” But on Lifetime or Hallmark (or the Disney Channel) they feel free to throw that crap in with no warning whatsoever.

Related Subgenre: Secret Prince/Princess.

I touched on this in my review of A Royal Christmas. You would think this kind of thing was a one-off, but there’s actually an entirely different Hallmark movie that’s ALSO about imaginary Kings and Princes. In A Princess for Christmas, a woman learns about her secretly royal extended family when she becomes the guardian of her orphaned niece and nephew. Production Note: The royal stuff must sound as fake as possible (“Cordinia”, “Duke of Castlebury Hall”, etc.)

Pathetic Exploitation of Nostalgia

The most disappointing of all the new Lifetime genres, these marketing extravaganzas coldly exploit 30-something nostalgia for trash entertainment. I’ve been sitting out the more recent premieres, but you can find our original reviews of the over-hyped Saved By The Bell Movie here:

The Unauthorized Saved By The Bell Story and Why Lifetime Movies Should Not “Premiere”

When the Bell goes Off: Lifetime’s worst yet

Impostor Family

There’s probably some Freudian basis for these, but basically they are what they sound like: someone shows up claiming to be a long-lost daughter/sister/mother and we spend the rest of the movie trying to figure who’s going to be pushing who down the stairs. A Wife’s Nightmare features a long-lost daughter as the fake family member. At the end of these the nuclear family is restored, unless Dad was in on it or mom was insane and the whole thing was a delusional fantasy.

Internet Panic

It’s a classic theme that’s been going strong for over a decade,  but it’s worth another mention here. There are several films in “The (insert noun) S/He (Blank) Online” genre, but The Bride He Bought Online was probably the best of 2015. In it, a group of popular teen girls seduce a computer nerd online in order to extort cash. It was kind of weird that they made him a computer programmer, because Lifetime clearly has no idea what that means:

But in the end, I couldn’t really argue with their theme:

Marketing Mayhem: Ring Around The Mighty Flame

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August 5, 2015
mighty flame, propane and propane accessories, windows XP
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On a recent day trip to the beautiful (and beautifully underpopulated) village of Cherry Valley, I spotted this poster for Mighty Flame, a brand of propane tanks.

Initial Observations
We’ve got two figures gleefully running over the Windows XP field to get to a giant propane tank.

It’s totally the XP field.

So in this weird Alice-in-Wonderland-style alternate universe, people don’t wait in line at a gray cement gas station to fill a propane tank. Instead, they run through a technicolor meadow. And they’re so darned happy that they don’t just run, they skip. This includes not only the pigtailed girl but ALSO the awkward 30-year-old dude in a black tee shirt. Can you imagine the photo shoot for this? I sure like to.

Mighty Flame, Mighty Fears
As a vegetarian who sunburns in 15 minutes, I’m probably the wrong demographic for ads related to backyard grilling. Propane tanks also terrify me because one time a loose arsonist nearly blew up the front yard of our old apartment, tanks included (true story). So, at least for me, “Mighty Flame” is the worst possible brand name. “Mighty” put in front of “flame” evokes exploding propane tanks, house fires, brush fires, kitchen fires, and other nightmare fodder. “Tiny Flame”, “Safe Flame”, “Can’t Blow Up” — all would have been better, less alarming, choices.

Run out and Get One
Marketing loves commanding words like “Get.” “Get out there,” says Ford. “Get Your Own,” says Subway. This always feels a little pushy. “Run out and get one” implores us to do not one but TWO things. Jeez, man. I’ll do what I want, when I feel like it.

Overall Rating
Quaint and awkward. I’ll take that over slick and brainwashy any day.

A Royal Christmas: Possibly One of the Best Christmas-themed Hallmark Movies Starring Lacey Chabert

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July 6, 2015
Hallmark Movies, Lifetime Movies
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The best bad television occurs between the hours of 11AM and 4PM. Unfortunately, I’m usually otherwise engaged during this un-prime TV time. Thanks to this week’s holiday, I was able to hit The Hallmark Channel mid-day to catch a true modern classic: A Royal Christmas.*

*No, you’re not stroking out — it’s still July. The Hallmark Channel believes that summer is sorely lacking in the winter holiday department, and they’ve remedied that with their summer movie theme: “Christmas in July.” My theory is that the Hallmark Channel is actually a four-year-old who can’t accept that Christmas is really over.

A Royal Christmas stars Lacey Chabert, which shouldn’t come as a surprise because (no exaggeration) she is in all Hallmark Movies. Seriously. There were previews for two OTHER Lacey Chabert Christmas movies during this one. The only person who is in more Hallmark movies is Charisma Carpenter, and I imagine she lives her entire life on the Hallmark lot nibbling on leftovers from that show about the lady who solves crimes and bakes cakes.

Ahem. Back to the plot. Lacey Chabert plays the plucky daughter of a working class tailor who’s got a sassy female friend, a job at her dad’s shop, and a dashing English boyfriend. But hold up! English Boyfriend reveals he’s actually a secret Prince (!) of a made-up country called Cordinia and they both should go there to meet his mom (AKA the queen) in their family castle. Yes, this exposition makes Hannah Montana seem like gritty realism.

The big reveal, really.

So they go to Cordinia. Queen Mom is played by Jane Seymour, and they don’t even pretend for ONE MINUTE that this isn’t the biggest rip-off of Julie Andrews’ performance in The Princess Diaries.

Queen Mom is bitchy and prim and wants her son to marry another royal, not a lowly commoner. Hallmark doesn’t really know how to depict uppity rich people, so they play string quartet music whenever she’s in a scene. I knew I had to write this review when they showed her listening to a classical music arrangement of “The Twelve Days of Christmas” over breakfast. Because that’s what FANCY people do.

Lacey’s lovable Americanism doesn’t immediately win over Queen Mom, but Cordinian Boyfriend thinks she just needs time. Then there’s a wacky scene where Lacey and Cordinian Boyfriend are fooling around (goofy fooling around, not sex fooling around) in a room with a bunch of antique swords and artwork. Lacey throws a sword into a painting and Cordinian Boyfriend thinks this is adorable because he is just a boyfriend-bot with no emotions or opinions.

Then they start spontaneously dancing in a ballroom that looks exactly like a VFW hall banquet facility.

Queen Mom arranges a dinner party with a bunch of young royals. It should be noted that the score alternates between Time Life library classical music and wacky incidental faux-bo straight out of Keeping up with the Kardashians. At the dinner, Lacey drinks out of the finger bowl and puts her foot in her mouth with one of the royals (who happens to be infertile). Everyone gasps but Queen Mom’s all smiles because she’s sneakily trying to get Cordinian Boyfriend back with his childhood love, Bitchy Natasha, who’s some kind of Duchess.

Cordinian Boyfriend Basics
Cordinian Boyfriend has no personality. He only exists to be a perfect boyfriend.
Sample Dialogue:
Boyfriend busts in while Lacey is wearing a bathrobe/mud mask
Lacey: “I look hideous”
Boyfriend: “I like your hideous look” (no sarcasm, he is supportive of everything)

Lacey is invited to accompany Cordinian Boyfriend to the big fancy ball at the castle. Queen Mom gives her an old ugly dress and says since she’s a seamstress she should be able to alter it to fit. So now gaining in-law approval is a Project Runway challenge? Meanwhile, nice butler Victor (Lacey is tight with all the household help) helps her learn how to dance the waltz and act like a lady, Pygmalion style. This exact montage might have happened in Beauty and the Beast. Or maybe it’s just that Lacey Chabert has the voice of a straight-up Disney Princess.

Lacey turns the ugly dress into a big poofy Strawberry Shortcake dress and everyone oohs and aahs.

The ball is a success until Cordinian Boyfriend has to dance with Bitchy Natasha (because it’s a royal tradition and she’s pushy). Lacey runs away to hang with her servant pals but she finds out Queen Mom fired them for being too friendly with Lacey. It’s all Lacey’s fault so she runs back home to the States and breaks things off with Cordinian Boyfriend.

30 seconds pass and Queen Mom realizes she was being a huge bitch. She decides that Cordinian Boyfriend should follow his true love and tells him to run after Lacey. There’s a gooey proposal scene and then we cut to their wedding which appears to be happening at a Medieval Times.

Our four course meal will satisfy even the hungriest of knights!

Then it starts snowing and it’s already Christmas again because I guess it takes a year to plan a big dumb wedding. The end!

Also Queen Mom ends up with the butler.

Overall Rating: Soft and conflict-free, this movie is like watching a slightly less abstract laser light show. Don’t think too hard, just enjoy relaxing while your eyes glaze upon some pretty visuals. (I mistyped that but I like it and I’m leaving it.)

Marketing Mayhem: Flonase: 6 is …I can’t. I’m sorry.

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May 18, 2015
marketing mayhem
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Mr. Max has always had a special talent for memorizing stupid TV commercials and re-contextualizing the dumb tag lines for unrelated in-jokes. (Example: There was an early 2000s ad for bottled water that featured a woman in an office barking at an underling to “get me a Dasani.” Fifteen years later we still yell “Get me a Dasani” from the living room when the other person is in the kitchen.)

I’ve always been a little worse at this game, partly because I fiddle with my phone or laptop as soon as a commercial break starts. Exceptionally idiotic commercials, however, break right through the wall of disinterest to lodge themselves permanently in my psyche. And GlaxoSmithKline did just that with it’s you-are-dumb themed ads for Flonase.

This ad plays no less than 5 times during the half hour of Good Morning America I watch in the morning, so I’ve had plenty of opportunities to analyze it. It starts with a toddler-level explanation of how “6 key inflammatory substances” are responsible for most allergies, and they show us a bunch of Powerpoint smart chart graphics bursting out of the Flonase bottle. They don’t tell us what those six substances are because it would make our tiny brains explode. Then they explain that most allergy medications only work on ONE of these substances. But FLONASE works on all six, so those other allergy brands can suck it.

Then… then they pat us on the head and remind us that “six is greater than one.” And that becomes the tagline, complete with a snazzy graphic using the greater than symbol.

Yes, this smug nonsense is a real ad. Proof:

http://ispot.tv/a/7J6U

There must have been a bit of disagreement in the marketing strategy meetings, because there are three – count ‘em, three! – different taglines in this ad.

  • The aforementioned “Six is greater than one”
  • Inhale life. Are we supposed to stick our faces in a pile of spores or something?
  • This changes everything. Because we now know how numbers work? Because our nostrils are now filled with ‘life’? WHY?

Not content with pseudonymous blog rants, some people have taken to facebook to confront Flonase directly.

Because they “just thought you should know.”