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Monthly Archives: April 2015

This week’s installment of Marketing Mayhem covers all things epicurean (or at least edible).

Exhibit A: Marketing, Minus the Sense

I’m not usually the flavored coffee type, but I was forced into this caramel blend when the coffee place ran out of regular dark roast. To my surprise, it was actually subtle and tasty — a solid four stars. The marketing copy, however…

Huh? First off, “Minus the apple” is a super awkward way to start a sentence. The lack of a comma makes it even more confusing – I think the first time I read it I wondered what they meant by “apple this coffee.” Are commas not cool anymore? Are we in a no comma trend? They’re handy, people. Use them.

The tone is also strange, and almost apologetic… like this was meant to be a country fair themed flavor, but they ran out of weird apple flavor chemical or something. It’s not like caramel is ONLY eaten at fairs, like cotton candy or funnel cakes. Why can’t they just describe the flavor using generic adjectives like “rich” or “smooth” like every other coffee brand?

Exhibit B: You’ve got Spunkmeyer

Simply put, spunk is not a word you want associated with your baked good.

Exhibit C: Napkin Ads: Not a Thing

I was tickled to spy this super odd innovation in restaurant advertising at a local cafe. An ad on the little paper thing that holds your cloth napkin — wonders never cease! And what does this little piece of promotional paper have to tell us?

That our CD rate might suck! Bon Appetit, old man.

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It’s April in New England, which means the solid crust of exhaust stained ice/snow has finally given way to brown grass. And, like good northeasterners, we pull out our sandals and rejoice.

Me, especially. This year’s winter — with its months of below-zero temperatures and comical snowfall totals — wreaked havoc on my usually-manageable seasonal depression. What started out as a normal case of the winter blues segued into a deep, relentless fog that stretched on for months. It was Bad.

I didn’t feel like doing any of my usual hobbies (or much of anything). At some point, I developed a trace of interest in baking a cake. Then I laid on my couch for a few weeks. Then I bought some butter. Another few weeks went by. You get the idea.

Eventually I made the cake. Something about the distraction of following directions, or the smell of sweets baking… whatever it was, it got me off the couch. So i went with the flow, stocked up on flour, and baked through the tears.

Co-author Lena Webb had a similar relationship with crossword puzzles during a recent rough spell, and her essay describes it far better than I could so I’ll just link to it here. Go read it.

Some photos from my winter of baking:

One of many loaves of crusty peasant bread.

A classic apple bundt.

My home State cookie. I dropped the first batch in the oven and they burst into flames spectacularly, but I stayed the course (read: and also cried) and started over. I’m glad I did.

Lemon custard cakes.

Bavarian Pretzel.

Lastly, vanilla cream filled dark chocolates made with my (new) antique mold.

(Sorry these are mostly crummy iPhone pictures. My DSLR camera was in a closet and I didn’t have the energy to take it out for a few months. People who get depressed will understand this.)

The other thing I did this winter was watch a ton of stuff on Hallmark. Yeah, I’m admitting it. The Hallmark Channel is great for mildly depressed people because everything they air is harmless and therefore Safe For All Moods. While Lifetime movies can occasionally go dark and rape-y, Hallmark movies are both 1) watchable and 2) completely free of conflict. Even when it’s a romance and the protagonist has to choose between two men, she always breaks up with the loser guy in a totally amicable way where everyone hugs and learns from the experience.

Speaking of watchable corniness, you should probably start watching Younger. It airs on the sounds-like-it’s-made-up TV Land network and stars the actress who was in that ballet show by the Gilmore Girls writer that didn’t last very long. It follows a woman who’s 40 and recently divorced, but pretends to be in her mid-twenties to get a job. People believe it because she’s got long hair and highlights. She has all kinds of inoffensive adventures and starts dating this young tattoo artist dude and it’s all very silly and forgettable (and therefore depression-approved!).

Hillary Duff is also in it which will remind you that she exists.

P.S. My mood has improved significantly, lest you worry.

P.P.S Antique chocolate molds are amazing, and you should buy one here.