The Anthology of Pizza Box Graphic Design: Give Me A Call

This pizza/box combo came from a little place called Dial-A-Pizza. You heard me right: Dial-A Pizza. I totally love it when a business chooses a novelty name (say, to capitalize on the new and exciting concept of pizza delivery) without realizing they’ll be stuck with it FOREVER. We did in fact dial the order in, so I guess at least it’s still accurate.

The meal itself was enjoyed among rum and friends, making it one of my favorite pizza experiences. But this is a serious design blog (cough) so we should get to the box analysis.


Overall Design: I’ll come right out and say it: this is somewhat of an ugly pizza box. The colors, the generic font, the sloppy linework — it just doesn’t do anything for me. Another issue of concern is the pizza toppings. I’m seeing line drawn mushrooms and…abstract blobs. Having gone to art school, I know artist’s fatigue when I see it: You’re drawing some boring still life (like pizza toppings) and getting kind of tired. So you stop rendering and start slopping on geometric shapes, telling yourself it will look good once you step a few feet back. It doesn’t but you’re so sick of it you just hand it in anyway.

Yes. That’s what has happened here.

Italian Stereotype: I looked long and hard at this one. My conclusion is that, even though there’s a puffy chef’s hat in play, this is NOT an Italian Stereotype. The chiseled jaw…the mostly straight hair…this is a white dude. Maybe when the graphic designer went for the folder of rotund chef clip art he accidentally grabbed the one of 50’s milk delivery men.

Generic Product Claim: One of my favorites: Oven Fresh. Not only is it incredibly generic, but it’s also essentially meaningless. All pizza is not only made, but also reheated, in an oven. By the logic of modus ponens: If the pizza is hot it must be oven fresh. The pizza is hot. Therefore, the pizza is oven fresh.

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