The Anthology of Pizza Box Graphic Design: Steppin’ Out

Finally, after weeks of nothing but modern, Luigi-less pizza boxes, we have a return to oven fresh classicism:

Thank goodness. This really kicks the pants of that boring Kashi box, right?

Since he’s the clear focal point, I’ll start my analysis with the cowboy-booted Italian stereotype. What’s not to love? He’s jaunty AND well-dressed: flashy oversized bow tie/scarf, giant chef’s hat, striped apron, and a well-groomed mustache. Sartorial elegance.

Question: I’ve noticed these bow tie/neckerchief things on several other pizza box chefs, but I’m too ignorant of fashion in general to understand what they’re referencing. Is this an article of clothing an actual chef or Italian person would wear? Seriously, peanut gallery, chime in if you know the answer. It’s important for TAOPBGD (which is real).

Other Design Notes: The fonts? LOVE. I’m going to make a design confession: I know that minimalist sans-serif fonts are all the rage these days, but I have a soft spot for old-school crazy typefaces. While the vintage fonts on this box are kind of aggressively tacky, they’re also making a bold design statement — and I can get behind that. Double love to the “Pizza” font for the roller coaster inspired swirls and loops. It’s like an amusement park ride for your pupils!

Generic Product Claims: Oven Fresh, an old favorite. We also see the return of the mysterious ellipsis (…) between “Thank you” and “for your business.”

Overall Rating: Truly a vintage box. Makes me want to order a whole pie and play Sega Genesis games all night like it’s 1995.

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2 comments
  1. Nice one! The chef’s pose and facial expression convey an enthusiasm that warms my heart, and that “oven fresh” font is quite appealing. I’d eat whatever they put in there.

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