Marketing Mayhem: Not So Reassuring?

 

Okay, according to its mudflap, this truck is “Gorilla built.” Maybe they mean “Gorilla tough?” Because I don’t know if I’d trust riding around in something constructed by primates.

Also, love the unnecessary quotes: “Get more for your money.” I guess that means they’re cheap and you really don’t get very much at all for your money? Maybe that’s why they fired the engineers and replaced them with gorillas.

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