Marketing Mayhem: Ch-Ch-Ch-Changes

cedarlane quesadillas

CedarLane frozen foods and I got history. In college, I nearly subsisted on Cedarlane Quesadillas and Nantucket Nectar Half-and-Halfs. Mr. Max and I would pick them up from the 24-hour Stop & Shop, then return to my dorm room with rented VHS tapes of David Attenborough nature documents.

We were wild, I tell you.

So when I saw that CedarLane redesigned their packaging, my immediate reaction was, ‘Sacrilege!”

(I kind of dislike change.)

On further inspection, the redesign is actually kind of nice. It’s pretty in a minimalist way and it stands out next to the other frozen foods in the “natural” section. Overall, it’s not a huge departure from the original box, except when it comes to the tagline on the side of the box:

“Take home a sexy Italian.”

Get it? Because it’s an Italian dish. Mr. Max and I call dark chocolate cookies “sexy cookies” because it makes sense for a dessert to be sexy. But eggplant? Eggplant is not sexy.

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