Marketing Mayhem: It’s Not CSI

This prime example of higher education marketing dots the landscape on my daily commute. It was put up fairly recently, and Mr. Max and I both screamed the first time we saw it. And why wouldn’t we? The concept is hilariously absurd. Forensic… accounting? Having never heard these two words together, we assumed the field would involve some kind of high tech investigative crap, like whatever it is that’s depicted here:

But no, there’s no fancy technology or CSI drama in forensic accounting — it’s more like garden variety number crunching with some paralegal stuff thrown in. That’s almost as disappointing as when the someone tells you they have fireworks and it’s just one of those lame snake things.

Disclaimer: I’m probably not the best person to comment on graduate education, as my standard response to the ol’ master’s degree question is “I’m learning to play the drums.” If accountancy floats your boat, more power to you. But I think we can all agree that rebranding the accounting field as having a sexy side is probably NOT in the best interest of, you know, reality.

The glitz! The glamour!




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