Marketing Director: Well, the product is performing well; all our focus groups loved it. But there is a problem.
VP: …What’s the problem?
Marketing Director: Well, I’ll be frank; the name is “Bimbo.” It’s problematic.
VP: So? It’s pronounced “beembo!”
Marketing Director: Hmm…I suppose we could mount a rebranding campaign…
VP: Yes! Can we change the spelling? That might solve it.
Marketing Director: Too simple! We need something that’s clumsy yet ironically self-aware…
This imaginary board meeting brought to you by Attempted Blogger, who needs to spend less time in supermarkets right before snowstorms.
The Lower Crust 
“Say ‘Beembo'” LOL
I like how, without the cuddly bear image and swirly font, it’s kind an aggressive tagline. Say Beembo… or else?
Wait– you found TOM MURPHY?! My high school font crush??
I had a font crush!
Hahah- I thought you’d like that. In a fit of nostalgia awhile ago I looked him up and found his current blog. You should check it out!
I definitely also looked him up recently! I didn’t make it to the blog, but I spent some time browsing those inspirational notebook doodles…