Marketing Director: Well, the product is performing well; all our focus groups loved it. But there is a problem.
VP: …What’s the problem?
Marketing Director: Well, I’ll be frank; the name is “Bimbo.” It’s problematic.
VP: So? It’s pronounced “beembo!”
Marketing Director: Hmm…I suppose we could mount a rebranding campaign…
VP: Yes! Can we change the spelling? That might solve it.
Marketing Director: Too simple! We need something that’s clumsy yet ironically self-aware…
This imaginary board meeting brought to you by Attempted Blogger, who needs to spend less time in supermarkets right before snowstorms.