Marketing has lied to me again.
We went to the supermarket looking for a classic don’t-give-a-shit dinner — you know, the kind you throw on the stove or microwave or whatever with all the sauce and chemicals and crap included.
We prefer, of course, to eat stuff that is prepared with some amount of care, but occasionally it’s necessary to say Fuck It and eat something that comes out of a bag.
This was picked up in the frozen section, AKA the lazy section.
See the sauce in the picture? The picture tells a story — namely, that in just a few moments you will be eating ravioli and sauce without having to do too much.
The messaging, as the marketing folks would say, is warm and friendly. It says, “It’s okay to be lazy sometimes. We’re all busy people. It’s cool. It’s organic, even.”
It was frozen ravioli, a cousin of refrigerated ravioli — the kind you see in every supermarket, that almost always comes in packaging that looks like this:
The reason it always comes in that packaging is that the handy window lets you see that you’re buying ravioli sans embellishment. An ingredient for a meal, and not a meal in and of itself. An ingredient that requires boiling water and the selection of an appropriate sauce, etc.
Tasty, but not a don’t-give-a-shit dinner.
So now the bag of frozen ravioli sits in my freezer, judging me.
It says, “you’re too lazy.”