The Anthology of Pizza Box Graphic Design: Yes, Yes, A Million Times Yes

I knew I was in luck as soon as I walked in the door — all around were signs that I was in the right place: delivery drivers running around with stacks of boxes, tasty-looking slices at the counter, and the constant din of cooks shouting at each other in Greek.

My intuition was right on the money — the three slices Mr. Max and I shared solidly make the list of “top ten pizzas I have known.” There wasn’t anything fancy about them — no arugula, or feta, or pesto — but these simple cheese slices had everything: a tangy but not overpowering tomato sauce, high-quality ingredients, and texture that transcends the state of just “bread and cheese.”

And all wrapped up in a classic box design — perfection. Let’s break it down:

Generic Product Claim: “Oven Fresh.” It’s a classic generic claim that, if you really think about it, doesn’t make any sense. Doesn’t ALL pizza come out of an oven? I mean, I’ve been in some pretty nasty pizza places, but the only time I’ve ever seen the union of pizza and a microwave was on an Amtrak. And you can’t really call that food, much less pizza.

Italian Stereotype: This Italian stereotype comes to us, seemingly, by way of the Pillsbury Doughboy. It’s still a classic racist stereotype, but it’s WAY more cartoony/wacky than the usual Mario/Luigi caricatures. I’m a little confused by the shoe situation, though. It seems a little disembodied looking…but maybe that’s just a screenprinting goof?

Rating: Whole thing gets a win. A classic design for a classic pizza joint. Fun fact: Mr. Max and I picked this up making a marathon one-day trip into the City. The memory of the goodness of the pizza sustained us for the grueling trip back in the middle of the night.  It was that good.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: