Marketing Mayhem: drunk cereal box copy writer and your least best friend, Meningitis

There was certainly a lot going on in the grocery store today, and not just because of an impending blizzard. There was also a quiet kind of mayhem afoot: out-of-control claims and typos on some weird nature cereal!

Grain Berry? What was I thinking?

Grain Berry? What was I thinking?

The Silver Palate, eh? Who the FUCK are you and what are you doing in my cereal aisle?

The beauty of this discovery is that I didn’t register a single thing about this cereal box until I was back home standing in my kitchen and saw “Network of Smart Antioxidants;” I almost dropped the box. My eyes, contorted by wonder, drifted down to find:

IMG_20150126_151046

High Tannin WHAT? I can’t hear yoooou

I thought this was just some shredded wheat, for shit’s sake. Should I use red wine instead of milk so I can get some RESVERATROL PLUS ANTIOXIDANTS PLUS TANNIN too?

The best of all is the side panel. Behold:

"Drink every time you make a mistake!"

“Drink every time you make a mistake!”

No. No, you don’t “grow” the antioxidants you senile old man. And even if you did “antioxidants” do not “makes” anything. Oh, and nice title, “Grain Berry Grower…”

The back of the box contains too much text to want a picture of, but I will share with you some choice quotes.

“If you have access to a computer and the internet, I urge you to check the discussion about antioxidants by leading medical institutions and universities” Uhm, don’t tell me to just go Google shit about your product, you lazyface.

“Bottom line, antioxidants, and its helper bioactive compounds, fight the attack of these chemicals called free radicals before they can do serious damage and other very bad things.” Science just exploded.

“A leading university of public health states unequivocally that ample evidence suggests that a network of various antioxidants from fruits, vegetables and whole grains provide protection against many of the ‘scourges of aging.'” That’s some flowery language from a leading university of public health…

– –

BONUS CHECK-OUT AISLE MAGAZINE MENINGITIS MAYHEM:

Mmmmeningitis

Mmmmeningitis

What does public health have against ice cream?

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