The Anthology of Pizza Box Graphic Design: Cities and Symbols

We’ve got two piping hot entries for this installment of TAOPBGD. And, unlike the pizzas contained within, these boxes won’t give you heartburn for four straight days.

City Scenes, Again

Visual Assessment: I never noticed the abundance of street scene-themed boxes until I started documenting the trend here on The Lower Crust. I’m guessing boxes like these are supposed to invoke a romanticized vision of Little Italy (primarily drawn from that spaghetti scene from Lady and the Tramp). Like generic product claims (“Fresh dough daily!”), this is pure fiction; modern pizza joints aren’t found down quaint cobblestone streets — they’re sandwiched between a nail place and a Dollar General in a dilapidated strip mall. Because that’s America. 

Italian Stereotype(s): There’s a pair of them standing right between the bored-looking couple and the guy on the bike who looks like he was drawn by The Oatmeal. Two for one!

Pizza: Not a Symbol

Visual Assessment: Red and green printing and a script font put this box squarely in the “classic” design category. I’m a little confused by the regal imagery, though. It makes me think I’m looking at a Medieval Times takeout box.

Generic Product Claim: This one’s a little weird. Instead of being “Hot” or “Fresh,” we’re told that “pizza” is a “symbol of quality.” Uh…I don’t think pizza is a recognized symbol of anything. Also, “symbol of quality” is one of those expressions that makes less and less sense the more you think about it.

Presumptuous Thank You: “Thank you from your favorite pizza shop.” How do you know it’s my favorite pizza shop? Maybe it sucks — you don’t know. (Actually, this pizza was pretty tasty. But don’t tell me what to think, dude.)

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2 comments
  1. Don arents said:

    You missed it – I think the crown is the symbol of quality – i was afraid of getting crappy pizza, but seeing the crown reassured me that was, in fact, not going to be the case!

  2. Don arents said:

    I think you missed it – the crown is the symbol of quality – i was afraid of getting a crappy pizza, but seeing the crown reassured me that was, in fact, not the case!

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